LED lighting competition, intelligent lighting into a breakthrough
Incandescent lamps are about to exit the market, and the most promising one to take over this market is LED lighting. Compared with traditional incandescent lamps and energy-saving lamps, LED lamps are small in size, low in energy consumption, long in service life, wide in application scope, rich in color and more economical in comprehensive cost, which is also the key for them to rapidly occupy the market and replace incandescent lamps.
But because of the LED technology threshold low, companies can easily enter the market compete, LED the number up to 2 m in 2014, it LED to the various enterprises hope to win the market by price strategy, place price war, the consequences of intense competition, only after a year of time, there are 4000 companies exit the market.In the future, LED lighting industry still has excess capacity, and domestic enterprises have made LED products unprofitable. Several lighting families in Japan, the United States, Germany and other countries have announced their withdrawal from the production and manufacturing field to compete with Chinese enterprises in a differentiated way.
The LED lighting industry has entered the era of low price and low profit, so seeking new breakthroughs has become the top priority of LED enterprises. From the national level, the intelligent lighting field has long been the field encouraged by the national industrial policy and energy policy.Technically speaking, because of the photoelectric characteristics of LED, dimming can be easily realized on LED, so LED is more suitable for intelligent lighting.From the perspective of consumers, humanized intelligent lighting can be more acceptable to consumers;In addition, from the perspective of market development space, although the current smart lighting market is not yet mature and the scale effect has not yet formed, the data shows that the global smart lighting market size in 2015 is estimated to be $1.716 billion, and it is expected to reach $13.427 billion in 2020, which shows its huge market development space.
From drive IC chip to package design intelligent lighting big upgrade
The downstream LED lighting enterprises will pay attention to intelligent lighting, and the upstream enterprises will follow closely. In the future, intelligent lighting needs to meet the requirements of more environmental scenarios and put forward higher requirements in terms of volume and cost.In the light system volume limit, LED driver chip and packaging industry has integrated drive circuit and light source of optoelectronic integration LED design as the layout focus, busy development of new LED driver IC, as well as DOB (Driveron Board) and COB (Chipon Board) packaging solutions.
Take hue, philips' latest smart lighting solution, as an example, which is equipped with photoelectric integrated design and combines ZigBee, LED lights and mobile device applications to provide dimming and wireless network control functions.Spread out the hue material list (BOM) cost list, the non-driving circuit LED light source and heat dissipation mechanism accounted for only about 15%, and the integrated communication and control scheme of the driving circuit is up to 75%, which shows that the driving circuit design will be the focus of promoting the development of intelligent lighting.
It is reported that chip manufacturers including TI, Fairchild and Dialog Semiconductor are committed to developing LED driven IC with low power consumption, small size and higher function integration, and will be equipped with ZigBee, low power bluetooth (BLE) or digital addressable interface (DALI) and other related control technologies.As for the LED packaging factory, it will invest in the DOB and COB production lines of medium and high power LED to directly combine LED driven IC, printed circuit board and lamps and lanterns, and assist the system operators to realize the integrated structure of optoelectronics to meet the requirements of intelligent lighting system.
From huawei to xiaomi, a number of cross-industry joint efforts to promote smart lighting
With the development of the Internet of things and information technology, the intelligent lighting market has been closely related to many fields, and the intelligent lighting market has become a market that can not only contribute to a single field.
Recently, philips lighting and huawei signed a cooperation agreement to ensure the seamless connection between the philips Hue home smart lighting system and the huawei Ocean Connect Internet of things platform.Previously, huawei and opm have signed a strategic cooperation framework agreement on smart home.
And as early as 2015, millet was with sunshine, swan goose, op, philips and yaming, wood Tomlinson, corina, high sharpness, jade-like stone fai, cypress, CDH, dung and other 13 lighting enterprises signed a joint statement, announced a joint propulsion intelligent lighting industry development, these enterprises this year will be adopted in its smart bulb millet smart home wireless module, after modified, the devices will support hardware products, such as millet mobile phone connectivity, thus intelligent lighting system is established.
In addition to the above two big companies, in recent years, zte, haier jingdong, baidu, ali, meizu, and so on in all areas of giants were poured into intelligent lighting market, because the current intelligent lighting lighting industry is no longer a thing, but the mix communication technology, control technology, IT technology and other emerging field of technology, multiple cooperation, assistant intelligent lighting is the trend of The Times.
The golden age of smart lighting is coming
Many well-known enterprises to cross-border joint, into the intelligent lighting market, investigate its reason, mainly due to the nature of the intelligent lighting is based on the lighting system of the electronic and network, not only can realize intelligent control lighting system, realize the basic function of automatic adjustment and lighting, as well as an entrance to the Internet, thus derived more high value-added services.
It is not difficult to see that the development space of intelligent lighting is much larger than that of traditional lighting products, and the market prospect is very broad. On the basis of not considering high value-added products, the intelligent lighting industry will provide at least 60 billion yuan of additional market space in 2014-2015 alone.If the annual compound growth rate is calculated at 30%, the accumulative amount will exceed 200 billion yuan within five years.
LED lighting solutions network reporter from the information to understand, so far, the country has 193 "smart city" pilot, the annual demand for smart lighting products alone is more than 10 million.Experts estimate that the market for LED lighting in China will exceed $100 billion in the next few years.However, the current smart lighting market penetration rate in China is still below 2%, so the market prospect is worth looking forward to.